Moda Three

MODA3 opened in June 2004 as the Midwest's premier lifestyle shop. We are completely dedicated to being the finest retailer on the planet by driving to be the best in product selection, knowledge, service, and presentation.

A lifestyle shop? Yeah. A shop dedicated to those with a gnarly passion for riding wood (making turns on the snow and street, that is) … rockin' gear that separates us from the mainstream… bringin' heat to our feet … supporting artistic expression (especially imported vinyl) … and music (ya know … rhymes, riffs, and dope beats).

First, on our midwestern block to flip the script on old school retail: We've traveled across the globe gaining inspiration only to come back and put it in motion. While others looked at us and questioned, we progressively pushed our shop to the forefront of our industry. Now others follow … and we grin.

In a time when everyone wants a piece of the $$$, MODA3 is keeping it real. We hope to bring a level of authenticity by staying true to who we are and by representing those companies we have warm fuzzies for.

Who are we?

We are snowboarders. MODA3 is the only dedicated snowboard shop in Milwaukee, and most importantly, the only one that is RIDER owned and RIDER driven. MODA3 does nothing to compromise our focus – no ski's, no patio furniture, no tennis skirts, no b.s! We focus on bringing you the best equipment so that your life can be filled with the biggest stoke for winter's big white wave!

We are streetwear enthusiasts. It started in the streets; let's keep it there. Avoid the mall!

We are skateboarders. Why? It doesn't snow enough. Like those surfers who started it in the '60s for similar reasons, you gots to keep your flow on! Our advice: Do it cuz you feel it, not to be a part of some lame scene – preserve the sport this time.

We are sneaker_heads. We filter through the crap in order to bring you the best in alternative trainers. More heat than both Crockett and Tubbs. We are dealers of the most premier brands … Nike, Adidas, Puma, Gravis and Vans. Give it up to a crew who didn't just buy their first pair of Dunks in the '90s/'00s!

We promise to give you the best shopping experience whether in our store or online. We realize there are choices out there and we value our peeps! If we fail, let us know! Thanks for allowing us to do what we love!